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7 social media lessons from the Amy Cheong saga

With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and disrespectful Facebook posts with regards to Malay void deck weddings. Her posts on Sunday afternoon are quick to anger the public, both the Malay and the Non-Malay in Singapore. Furious petitions for …

Should marketers judge the success of SEO on keyword ranking alone?

Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex. There are so many …

Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …

Google: Only 2% Opt-Out of Instant

Only about 2 percent of users have opted out of using Google Instant, according to Ben Gomes, Instant lead engineer. Launched in September, Google Instant tries to predict what you’re looking for and shows you results as you type. Granted, a low opt-out rate doesn’t mean everyone loves Instant. It could just mean people haven’t …

What is the new standard for web addresses?

SAN FRANCISCO – THIRTY years after the first Internet addresses were created, the supply of addresses officially ran dry on Thursday. But don’t panic. The transition to a new version of addresses is already well under way and, for most people, should occur without even being noticed. At a special ceremony in Miami on Thursday, …

Google hires while Yahoo! fires

Global – On the same day when Yahoo! announced plans for its second round of layoffs in six weeks, Google is boasting 2011 as the biggest hiring year in company history with over 500 hires in Asia Pacific. After cutting about 700 employees last December, Yahoo! announced it will further lay off 1% of its …

What is Google’s HR stance?

US – Google has announced plans to hire more than 6,000 employees globally this year as it wards off pressure from rivals such as Facebook and Twitter in the technology industry. According to Google’s senior vice president of engineering and research Alan Eustace, the internet giant will add more than 6,000 staff “across the board …

What is the context between social networking and sex?

NEW YORK – NEARLY four out of five women and three of five men say they believe texting, Facebook and other social networking tools cause new couples to jump into bed faster, a survey released by Shape and Men’s Fitness magazines on Monday showed. Smart phones and laptops are the new toys that lead to …

5 tips for on-page optimisation for beginners

If you’re reading this post, you’re probably interested enough in doing on-page optimisation for your website. iClick Media Singapore have generally classify it into 5 main tips. 1) URL/File Names It is never a good idea to change your company or organisation’s domain name at this point of time. You would probably have spend alot …

Facebook raises US$1.5b in share offering

SAN FRANCISCO – FACEBOOK announced on Friday that it had raised US$1.5 billion (S$1.92 billion) in a private share offering that valued the social network at approximately US$50 billion. ‘Our business continues to perform well, and we are pleased to be able to bolster our cash position with this new financing,’ Facebook chief financial officer …