Timing is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment? According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post content on Facebook can make a big difference in …
With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and disrespectful Facebook posts with regards to Malay void deck weddings. Her posts on Sunday afternoon are quick to anger the public, both the Malay and the Non-Malay in Singapore. Furious petitions for …
Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. “If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers.” Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for its 102EX, a one-off, …
There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …
According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …
SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.” The unit will give brand-related action such as a “like” or a check-in a lot more visibility …
SAN FRANCISCO – FACEBOOK announced on Friday that it had raised US$1.5 billion (S$1.92 billion) in a private share offering that valued the social network at approximately US$50 billion. ‘Our business continues to perform well, and we are pleased to be able to bolster our cash position with this new financing,’ Facebook chief financial officer …
You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom. “While it may seem humorous to …
NEW YORK (AdAge.com) — It turns out Facebook is a lot like Google after all. As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, …
SINGAPORE: The Singapore government will roll out more initiatives in the next five years leveraging on social media to facilitate two-way communication with its citizens. A recent study by Nielsen found that more than half of the Singapore population participates in at least one social media website, with the most popular being Facebook, followed by …