Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. “If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers.” Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for its 102EX, a one-off, …
Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex. There are so many …
There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …
Based on a true story of 5 elderly buddies who had a dream… to go round Taiwan on their motorcycles. What makes it heartening was that they actually brought along a portrait of their demised buddy and wife (presumably). So what are you living your life for? To live longer? To keep living? To miss …
According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …
The new car sales figures in Singapore for January 2011 has been released. Toyota (despite its many hoo-haas) hung on to top spot in the face of strong sales by the European makers. I personally drive a Toyota and have been pretty satisfied with the machine. In my 4 over years of driving Toyota, the …
SHE got a police friend to rope in a woman to take the rap for beating a red light for the price of $1,000. For perverting the course of justice in 2008, Evangeline Tay Sun Ann, 22, was fined $2,000 on Feb 8. Through lawyer Lim Kia Tong, Tay, who is now studying for a …
SINGAPORE: The Nanyang Technological University (NTU) has unveiled an ambitious masterplan to transform its Yunnan Garden campus into a mini city in the next 15 years. There is even a possibility of having a light rail system leading into the university. The NTU’s masterplan includes provisions for a possible light rail system, which it hopes …