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Google’s CEO Eric Schmidt to step down

US – Eric Schmidt is stepping down as CEO of Google and will relinquish responsibilities to co-founder Larry Page from 4 April after nearly a decade in the role. In a surprising turn of events, Schmidt will relinquish his responsibilities to co-founder Larry Page starting on April 4 after nearly a decade in the role. …

What is Google’s Search Advertising Share in China?

Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Google’s search advertising share increased to 23.1 percent, up from 21.6 percent in Q3 — still much lower than its 35.6 …

What are the “related ads” in Google AdWords?

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days. At the …

What is Google’s search performance in 2010?

Market-tracker comScore reports that Google finished 2010 strong, handling 66 percent of US online queries. Factoring in outside websites with search “powered by” by the California Internet titan, its share of the market climbed even higher, with 69.4 percent of US searches getting “organic” results from Google. Microsoft’s Bing search engine increased its share of …

UK SEO Spend Increases 16% in 2010

UK spending on SEO efforts for 2010 saw a 16% increase compared to 2009 numbers, an eConsultancy report noted. The eConsultancy 2011 SEO Agencies Buyer’s Guide found the UK natural search market had grown from $590 million in 2009 to $684 million in 2010. The report also noted companies surveyed planned on increasing spends for …

The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make …

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google and other search engines rank their results. Just …

What is Bing’s market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively. …

What is the time frame to experience positive returns on PPC campaign?

We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding. This type of quick availability of data and …

What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google’s Search Engine …