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What is the Regulations for Paid Tweets & Sponsored Posts in UK?

LONDON (AdAge.com) — The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include …