We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding. This type of quick availability of data and …
Singapore – Singapore Press Holdings’ (SPH) search engine Rednano has ceased operation in less than three years since its launch in March 2008. The Singapore-centric search engine, was a joint venture between SPH and Norwegian media group Schibsted ASA. SPH in a statement said: “Following a review of its online portfolio, SPH has decided to …
Are you running a pay-per-click (PPC) campaign? If you are, you may have heard about negative keywords. The use of a negative keyword list is very useful in filtering out unwanted traffic. In this column, I will help define negative keywords, how they work, and the benefits to using them. You might want to use …