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Optimum Facebook Posting Times

October 15, 2012 | Author: candyce | Posted in E-business & E-marketing, Social Media Marketing (SMM)

Timing is everything, they say, and that premise may apply to social media platforms like Facebook as well. Can timing your posts help increase your return on investment? According to Buddy Media’s study “Strategies for Effective Wall Posts: A Timeline Analysis,” the time that you post content on Facebook can make a big difference in …

7 social media lessons from the Amy Cheong saga

With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and disrespectful Facebook posts with regards to Malay void deck weddings. Her posts on Sunday afternoon are quick to anger the public, both the Malay and the Non-Malay in Singapore. Furious petitions for …

Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series.

Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. “If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers.” Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for its 102EX, a one-off, …

Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …

Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …

Facebook Turns the ‘Like’ Into Its Newest Ad

SAN FRANCISCO (AdAge.com) — The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.” The unit will give brand-related action such as a “like” or a check-in a lot more visibility …

What is Twitter Marketing for your business?

Tip 1: Just be your normal self and you’ll be fine The beauty of Twitter is that it’s a huge global community of human (mostly; there are spammer accounts but they’re easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things …

What is the probability of users using Social Media in the bathroom?

You may scoff at that coworker who brings a newspaper into the bathroom at work, but we know the truth about you now. According to Atlanta-based AIS Media, a survey of 500 people found that 27% of Americans report using mobile devices to check Facebook while in the bathroom. “While it may seem humorous to …

What is the Regulations for Paid Tweets & Sponsored Posts in UK?

LONDON (AdAge.com) — The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include …

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