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Google hires while Yahoo! fires

Global – On the same day when Yahoo! announced plans for its second round of layoffs in six weeks, Google is boasting 2011 as the biggest hiring year in company history with over 500 hires in Asia Pacific. After cutting about 700 employees last December, Yahoo! announced it will further lay off 1% of its …

What is the time frame to experience positive returns on PPC campaign?

We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding. This type of quick availability of data and …

What is The Most Effective ways to use Negative Keywords?

January 12, 2011 | Author: candyce | Posted in Search Engine Marketing (SEM)

Are you running a pay-per-click (PPC) campaign? If you are, you may have heard about negative keywords. The use of a negative keyword list is very useful in filtering out unwanted traffic. In this column, I will help define negative keywords, how they work, and the benefits to using them. You might want to use …

What is iClick Media ?

iClick Media is an Internet Marketing company specialising in Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing (SMM), Web Design & Web Analytics. We are the preferred choice of many organisations in varying industries for our Internet Marketing strategies and solutions. Our team has extensive experience in helping companies achieve a highly …

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