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What is Carlsberg’s marketing campaign?

January 12, 2011 | Author: candyce | Posted in Drinks & Beverages, Marketing & Sales

Singapore – Carlsberg is cashing in on Chinese New Year festivity with a SGD 3 million ad campaign themed on the year of the Rabbit. The integrated campaign will run in print dailies such as the Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily and Today, as well as on radio, TV, outdoor and …

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