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Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …

What is Twitter Marketing for your business?

Tip 1: Just be your normal self and you’ll be fine The beauty of Twitter is that it’s a huge global community of human (mostly; there are spammer accounts but they’re easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things …

SPHMBO goes West with new sites

January 19, 2011 | Author: candyce | Posted in Business, Marketing & Sales, News and Society, Society

Singapore – SPH MediaBoxOffice (SPHMBO) has opened up eight new sites for outdoor advertising following its exclusive tie up with the new Clementi Mall. Advertisers now have the option of marketing on these sites which are located on the facades, glass elevator and huge walls near the mall’s entrance. When asked who are the advertisers …

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google and other search engines rank their results. Just …

What is Bing’s market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively. …

What is the Regulations for Paid Tweets & Sponsored Posts in UK?

LONDON (AdAge.com) — The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include …

What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google’s Search Engine …

What is MySpace’s audience numbers?

MySpace has seen its audience numbers plummet precipitously over the past several years. Now, its roster of employees is following suit. The News Corp.-owned site announced on Tuesday (Jan. 11) that it has laid off 47 percent of its staff, or roughly 500 employees. The staff reductions had been rumored for weeks as News Corp. …

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