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What is the hardest part of SEO? Dealing with people.

The really hard part about search engine optimization isn’t the SEO itself but dealing with people within your organization who have (or should have) an impact on SEO. Optimizing H1s is easy. Dealing with people is hard. Really hard. What follows are a series of the most important lessons I’ve (maybe) learned while dealing with MBAs, …

Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series.

Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. “If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers.” Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for its 102EX, a one-off, …

Should marketers judge the success of SEO on keyword ranking alone?

Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex. There are so many …

Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …

Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …

What are the “related ads” in Google AdWords?

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days. At the …

UK SEO Spend Increases 16% in 2010

UK spending on SEO efforts for 2010 saw a 16% increase compared to 2009 numbers, an eConsultancy report noted. The eConsultancy 2011 SEO Agencies Buyer’s Guide found the UK natural search market had grown from $590 million in 2009 to $684 million in 2010. The report also noted companies surveyed planned on increasing spends for …

The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make …

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google and other search engines rank their results. Just …

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