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What is PETA?

January 12, 2011 | Author: candyce | Posted in Animal Care & Pets, Crime, Fashion, Marketing & Sales, Teaching

PETA stands for People for the Ethical Treatment of Animals. People for the Ethical Treatment of Animals(PETA) has launched an outdoor campaign targeted at highlighting the cruel practices behind fashion. Created by McCann Erickson Singapore, the outdoor campaign runs on 12-sheet poster sites throughout the island, advertising images of fictitious high fashion products such as …

What is Carlsberg’s marketing campaign?

January 12, 2011 | Author: candyce | Posted in Drinks & Beverages, Marketing & Sales

Singapore – Carlsberg is cashing in on Chinese New Year festivity with a SGD 3 million ad campaign themed on the year of the Rabbit. The integrated campaign will run in print dailies such as the Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily and Today, as well as on radio, TV, outdoor and …

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