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Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen. Released on Sunday, the survey found that over three-quarters (77%) of U.S. adults were against any government regulation of how Google and other search engines rank their results. Just …

STTA, 100PLUS secure $750,000 deal

January 15, 2011 | Author: candyce | Posted in Marketing & Sales, Recreation & Sports

THE Singapore Table Tennis Association has secured its biggest sponsorship to date – a three-year deal worth $750,000 with isotonic drink 100PLUS. The deal – $600,000 in cash and $150,000 in kind – will help the association send the national team to more overseas training stints and Pro Tour competitions to chalk up ranking points …

What is Bing’s market share?

New York, N.Y., Jan. 12, 2011 — Experian® Hitwise®, announced today that Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. iClick Media investigates. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively. …

What is the E-Commerce trend on Alibaba’s Taobao Mall?

BEIJING (AdAge.com) — Chinese shoppers are going beyond popular online e-commerce categories like apparel, cosmetics and books. Sales on Alibaba Group’s Taobao for home furnishings and food surged last year by 120% and 95%, respectively, and diapers, mobile phones and light fixtures are fast-growing categories. At 420 million, China is the world’s biggest internet market …

What is the Regulations for Paid Tweets & Sponsored Posts in UK?

LONDON (AdAge.com) — The U.K.’s consumer watchdog agency is clamping down on endorsements by bloggers and social networkers, who will now be required to state any relationship they have with a product. The move brings U.K. Twitter regulations in line with those in the U.S., where the Federal Trade Commission requires that Twitter endorsements include …

What is the time frame to experience positive returns on PPC campaign?

We are so used to the word – Instant. Instant Coffee, Instant Noodles, Instant Soccer results via mobile and etc. We are also accustomed to instant gratification in search. We can set ads live in the morning, and within a few hours know how consumers are responding. This type of quick availability of data and …

What is a Business Blog?

A Business Blog is simply a blog, except that its content and the users are skewed towards a particular business in mind. Below are some tips on how you can manage your business blogs effectively, thereby increasing your “authority” in that industry and ultimately be rewarded with a higher page rank on Google’s Search Engine …

Anchor Text or Link Relevancy?

Have you thought about what is the difference between opting for a more “pro anchor text” strategy or one that is focused on “link relevancy”? Using the same keywords repeatedly may lead you into the Google penalty box so try to steer away from that. Instead, use a larger variety of keywords and brand building …

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