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Facebook raises US$1.5b in share offering

SAN FRANCISCO – FACEBOOK announced on Friday that it had raised US$1.5 billion (S$1.92 billion) in a private share offering that valued the social network at approximately US$50 billion. ‘Our business continues to perform well, and we are pleased to be able to bolster our cash position with this new financing,’ Facebook chief financial officer …

What is Twitter Marketing for your business?

Tip 1: Just be your normal self and you’ll be fine The beauty of Twitter is that it’s a huge global community of human (mostly; there are spammer accounts but they’re easy to recognise, block and report to the authorities). So do show your human side, especially when using your business account. Talk about things …

What are the “related ads” in Google AdWords?

More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days. At the …

What is Facebook’s existing and forecasted revenue?

NEW YORK (AdAge.com) — It turns out Facebook is a lot like Google after all. As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, …

What is the COE trend?

CERTIFICATE of Entitlement (COE) premiums for big cars have continued their downward slide after there were 13-year highs in December 2010′s final round of bidding. The COE premium for cars above 1,600cc ended at $58,910 – a drop of $10,090 or 14.6 per cent. For Open COEs, which can be used for any vehicle type …

Bing annoys MSN partners

Global – Microsoft’s devotion to Bing is straining some of its MSN partner relationships and has even cost the company some cash. The portal’s sales staff has been irked for some time by Microsoft posting myriad links to Bing on the home page rather than to MSN properties, the New York Post reported. And more …

SPHMBO goes West with new sites

January 19, 2011 | Author: candyce | Posted in Business, Marketing & Sales, News and Society, Society

Singapore – SPH MediaBoxOffice (SPHMBO) has opened up eight new sites for outdoor advertising following its exclusive tie up with the new Clementi Mall. Advertisers now have the option of marketing on these sites which are located on the facades, glass elevator and huge walls near the mall’s entrance. When asked who are the advertisers …

Groupon continues global expansion

Global – Collective buying site Groupon has continued its rapid growth around the world via acquisition, extending its reach across India, the Middle East and South Africa. Groupon has launched Groupon India, Groupon Israel and Groupon South Africa by acquiring local daily deal sites Sosasta, Grouper and Twangoo respectively. All three sites will transit to …

UK SEO Spend Increases 16% in 2010

UK spending on SEO efforts for 2010 saw a 16% increase compared to 2009 numbers, an eConsultancy report noted. The eConsultancy 2011 SEO Agencies Buyer’s Guide found the UK natural search market had grown from $590 million in 2009 to $684 million in 2010. The report also noted companies surveyed planned on increasing spends for …

The 6 biggest Search Engine Optimisation mistakes

The early part of the year, especially the 1st quarter, is a time to make resolutions, and then promptly fail to follow them. That said, it’s also a time to for new beginnings, a chance to correct the mistakes of the past. Within search engine optimization (SEO) there are plenty of mistakes that people make …

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