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Rolls Royce is utilising Facebook, Twitter & Youtube for its Phantom series.

Rolls Royce is utilising Social Media Marketing platforms such as Facebook, Twitter & Youtube for its Phantom series. “If we are not leveraging on digital we are missing out on a segment of consumers who could be our potential customers.” Rolls-Royce, a luxurious car manufacturer has taken to digital marketing for its 102EX, a one-off, …

Should marketers judge the success of SEO on keyword ranking alone?

Search engine optimization (SEO) is a process that is very simple in principle and theory. On-Page SEO, Off-Page SEO, Link building, Meta-Tagging, Robots.txt, etc. The list goes on. If you get that right, Bingo! You should probably be laughing your way to the bank. However, actual execution is always surprisingly complex. There are so many …

Internet Marketing Budget for 2011

There are many platforms where you can invest to reach out to your target customers. The Internet alone is thriving with lots and lots of niche platforms. So, how can you know which platform is suitable for you? iClick Media is glad to share with you the views by Brand Marketers, Agencies, Technologists & Others. …

What do people live for? Look at these 5 “boys”

Based on a true story of 5 elderly buddies who had a dream… to go round Taiwan on their motorcycles. What makes it heartening was that they actually brought along a portrait of their demised buddy and wife (presumably). So what are you living your life for? To live longer? To keep living? To miss …

Are Asian companies willing to use Facebook to interact with their external and internal stakeholders?

According to a report from Burson-Marsteller, many top Asian companies are still reluctant to engage stakeholders through Facebook, despite the biggest year-on-year increase in their official presence on the platform. I find it puzzling and bizarre. Which platform can boost a usage of 500 million active users? Not many can. So why procrastinate and give …

Do you know that Porsche out-sold Hyundai & Mazda? More surprises? Read on..

The new car sales figures in Singapore for January 2011 has been released. Toyota (despite its many hoo-haas) hung on to top spot in the face of strong sales by the European makers. I personally drive a Toyota and have been pretty satisfied with the machine. In my 4 over years of driving Toyota, the …

What is the NTU master plan for the next 15 years?

SINGAPORE: The Nanyang Technological University (NTU) has unveiled an ambitious masterplan to transform its Yunnan Garden campus into a mini city in the next 15 years. There is even a possibility of having a light rail system leading into the university. The NTU’s masterplan includes provisions for a possible light rail system, which it hopes …

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